Learning to be Watched: Surveillance Culture at School

Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today’s children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take over not only public space but also individuals’ private space. In this report, the authors consider how schools facilitate the work of digital marketers and examine the effects of their relentless tracking of and marketing to children.