Parents need to trust both schools and the service providers that work with schools. In an effort to ensure parent’s can be confident in how organizations use student data, the Future of Privacy Forum and the Software & Information Industry Association developed the Student Privacy Pledge in 2014. The Pledge is legally enforceable: by taking the Pledge, a company is making a public statement of their practices with respect to student data. Accountability comes from the Federal Trade Commission (FTC), which has the authority to bring civil enforcement actions against companies who do not adhere to their public statements of practices.
Companies can apply to join the Pledge here.